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Features

Nabd features in detail

Choose a module to see how it works—each module is fully independent and connects automatically when used together.

01

Journey Mapping

Build a detailed map of your customer's stages and touchpoints, and connect it to live metrics from your surveys to surface critical moments of truth.

  • Channel, emotion, and pain points tracked per touchpoint
  • Live metrics linked to actual survey questions
  • Multiple versions to compare performance over time
  • Professional export as PNG or PDF
  • A native Arabic interface with complete right-to-left support
Digital account opening journeyDraft saved
StageTouchpointEmotion
Discover
Visit product page
Register
Enter details
Verify
Receive verification code
Activate
Activate account

Emotion curve

02

Surveys

Design NPS, CSAT, and CES surveys along with choice, open text, and rating matrix questions in bilingual format, and distribute them the way your customers prefer.

  • Multiple question types covering every standard need
  • Conditional logic that customizes the path per respondent
  • One distribution link works in any channel: SMS, WhatsApp, QR, email, or in-app
  • One-question-per-screen mobile respondent page
  • A native Arabic interface with complete right-to-left support
Measure: Verification code receiptDraft
How easy was it to receive the verification code?

Customer satisfaction (1–5)Required
Publish survey
nabd.cx/s/•••• ▮QRWhatsAppText messageEmail
03

Voice of Customer

Turn thousands of text comments into clear insight with an AI engine that understands local dialects and automatically extracts sentiment and themes.

  • Sentiment and score analysis for every open comment
  • Editable theme taxonomy tailored to your industry
  • Instant alerts when urgency rises
  • Narrative answers to your questions, backed by data citations
  • A native Arabic interface with complete right-to-left support
Voice of CustomerAnalyse all

I waited more than half an hour at the branch…

Not analysed

The verification code never arrived, so I tried again…

Not analysed

The agent explained each step and made it easy…

Not analysed
04

Dashboards

Bring all your metrics into a single, fully customizable dashboard, and share it securely with your team or with outside stakeholders.

  • Metric library with fully editable formulas
  • Drag-and-drop widget arrangement with flexible filters
  • Password-protected public links with expiry dates
  • Weekly email digest summarizing metric performance
  • A native Arabic interface with complete right-to-left support
Digital product dashboard
+ KPI+ Chart
Customer satisfaction67%n=128
Customer satisfaction trend
Public read-only linknabd.cx/p/•••• ▮
05

Nabd AI

Nabd AI draws on customer experience, research, and marketing expertise to turn your service description into a journey, touchpoints to measure, and ready-to-use questions.

  • Maps stages, touchpoints, and moments of truth from a short description
  • Recommends the touchpoints worth measuring and selects the right metric (NPS/CSAT/CES)
  • Writes bilingual survey questions for each touchpoint and answers questions about your results
Design a

Start with Nabd today.

Built to empower CX teams in Saudi Arabia: design, measurement and improvement tools that understand local context and speak your customer's language.