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Customer journeys

Customer journeys from stages to moments of truth

Map experiences and identify the touchpoints worth measuring.

Ready-to-explore sample data · no card

Customer journeys

The challenge

Teams see different parts of the journey.

Pain points are hard to locate.

Measurements are disconnected.

Customer journeys

How it works

01

Stages and touchpoints

Build journey stages and add touchpoints, channels, and ownership to each stage in one clear matrix.

Result: A shared view of the journey
Digital account opening journeyDraft saved
StageTouchpointEmotion
Discover
Visit product page
Register
Enter details
Verify
Receive verification code
Activate
Activate account

Emotion curve

02

Emotion curve and moments of truth

Record customer emotion across stages and mark pain points and moments of truth that deserve priority.

Result: Clearer improvement priorities
Top pain: Verification
Digital account opening5 stages · 6 touchpoints
DiscoverySign-upVerificationActivationFirst transaction
03

Connect measurement to surveys

Link each touchpoint to a live question or metric so you can see where the experience changed and why.

Result: Measurement in journey context

Journey stages

Sample data

Discover

Sign up

Use

Support

Emotion line

04

Public sharing and print

Share a read-only version with stakeholders or export the map for print and presentations.

Result: Faster team alignment

Linked to live surveys

Sample data

72

Net promoter

94%

Satisfaction

8.4

Customer effort

Password-protected share link

Sample data

Live example

An example with ready-to-explore sample data.

The live example is being prepared.

Sample data

Customer journeys

Works with

Connect this tool to the others whenever needed. Start anywhere — each tool works alone and connects when you need it.

Customer journeys

Pricing

Customer journeys

— SAR / month

Runs on your survey data. Includes the free survey allowance (1 survey, 100 responses a month); add Surveys for more.

  • Stages and touchpoints
  • Emotion curve and moments of truth
  • Surveys linked to touchpoints
  • Public sharing and printing

Questions

Start with Nabd today.

Built to empower CX teams in Saudi Arabia: design, measurement and improvement tools that understand local context and speak your customer's language.